Established in 2000, Prime Design is an architectural and master-planning design firm, whose fundamental principles are informed by response to climate and the environment.

The Prime Design team is composed of architects, planners and engineers. The accumulated professional experience of this workforce spans adds up to over thirty years of expertise.

Prime Design provides comprehensive design services in architecture and master-planning, as well as environmental consultancy services for projects undertaken by other firms.

Prime Design provides comprehensive design services in architecture and masterplanning.

Prime Design is committed to high-quality performance in all phases of its work. Our ambition is to improve the performance of buildings, and render them more comfortable and energy efficient. Moreover, we endeavor to enhance the spatial dimension of planning, by studying the contextual parameters for each project.

Our aim is to improve the performance of buildings and make them more comfortable and energy efficient.

The designs we develop address environmental issues; our aim is to sustain the physical environment, and subject it to the least possible disturbance. We take into account site-specific environmental and physical parameters, with the intent of harnessing renewable resources. This working method yields designs that provide comfort, reduce energy consumption, cause minimal stress to the environment, and preserve the natural balance.

Prime Design maintains a close Client-Architect relationship during all phases of the design process. We collaborate with professional experts in order to provide comprehensive services, which address climate-responsive concepts and strategies.

Aram Yeretzian:

Graduated in 1989 with a Bachelor of Architecture from the American University of Beirut. Aram also obtained an MSc in Advanced Environmental and Energy Studies from the University of East London (joint program with the Center for Alternative Technology, Wales) in 2006.

Following his graduation and until 1998, Aram worked with Cabinets d’Architectes L’Arch in Nice, France, on architectural and urban planning projects. He co-founded design company Prime Design Architects s.a.r.l. in 1998, and held the position of principal in charge of architectural and design planning activities.

He is currently a lecturer at the Faculty of Architecture of the American University in Beirut. His course, given to 4th and 5th year students, addresses climate-responsive design strategies in architecture.

Krikor Yeretzian:

Graduated from the American University of Beirut in 1959, with a degree of Bachelor in Civil Engineering. Krikor worked for five years in Lebanon on industrial building projects. He joined Dar-al Handasah in 1965, and was responsible for supervision and management tasks in Saudi Arabia on numerous projects.

Krikor co-founded the Design and Consulting Partnership in 1974, and managed its various design activities until 1982. He is a founding partner of Prime Design s.a.r.l., where he heads structural design projects.

Milady Abou Khalil:

Holds the title of administrative assistant at Prime Design; her tasks include keeping accounting records, classifying and filing office documentation, indexing and updating the technical library.

The members of the Design team include:

Rabih Ghorayeb:

Graduated with a degree of Bachelor in Architecture from Holy Spirit University, Kaslik in 2004; he joined Prime Design in 2007. He worked on the Al-Shoubeily Resort in Saudi Arabia, the Lexus Car Showroom in Bahrain and the Qobbeh Educational Complex in Lebanon. He is currently working on a private residence in Bahrain.

rghorayeb@primedesignpea.com

Roger Khoury:

Roger graduated from the “Academie Libanaise Des Beaux Arts ALBA” with a “Diplôme d’études Supérieurs D.E.S.” in Architecture. He got a degree of Masters in Urban Planning in 2005 and a certificate from the Order of Engineers and Architects Beirut in project management in 2004.

Before joining Prime design, Roger worked as an urban planner on the master plan of Tripoli and Marjaoun (Lebanon) and Rwais urban development (Jeddah, Saudi Arabia). He also fullfilled the function of project manager for the Baytarian Building project in Burj-Hammoud (Lebanon).and in the OTIS Elevator Company in Lebanon.

In addition, he worked on the design of several residential buildings in Jemayzeh (Beirut Lebanon), the Harmandayan residence in Roumieh (Lebanon), and an educational compound project in Tripoli (Lebanon).

Roger joined Prime Design in September 2008 as Senior Architect and worked on the execution drawings of Al Shoubeily Resort project in KSA. He is currently in charge of the project coordination and of the site supervision of the Dar Al Aytam educational Complex in Qobbeh (Lebanon).

relkhoury@primedesignpea.com

Nareg Karaoghlanian:

Nareg graduated with a degree of Bachelor in Mechanical Engineering at the American University of Beirut in 2006 and continued for a Master’s degree in experimental fluid mechanics with the thesis titled: “Laminar and turbulent boundary layers using Particle Streak Velocimetry.”

Nareg joined Prime Design in 2009 and is currently engaged in researching and studying the integration of environmental parameters into architectural designs.

Nareg was responsible for conducting solar simulations for Building 1394 in Minet el Hosn.

In addition to preparing to become a LEED accredited professional, Nareg is in charge of the wind simulations in the document entitled “Ventilation strategies for residential buildings in Beirut” currently being prepared at Prime design.

nkaraoghlanian@primedesignpea.com